blog

May

15

2025

Bez kategorii

Business Sails: Why Should Management Teams Train Aboard a Yacht?

Crew members learn not only their own roles, but also how to anticipate and adapt to the actions of others in real-time.

Apr

04

2025

[e-book] Marketing360 – From Basics to Advanced Strategies – by Mariusz Brandt. A Guide for High School and College Students. A Cheat Sheet for Managers, Specialists, and Directors.

Apr

01

2025

A self-sufficient, modern, zero-emission city? Yes, but that’s not all. REVOLUTIONARY concept.

Mar

11

2025

The secret of the golden division in my logo. A tale of love, blues and courage #41

Mar

01

2025

Interpretation of marketing data #40

Feb

28

2025

How to choose the right agency? #39

Feb

28

2025

Why does change create resistance and how to understand it? #38

Feb

28

2025

Colors in marketing and business – from its inception. Philosophically and existentially. My way. #37

Feb

28

2025

What is leadership in marketing and why is it important? #36

Feb

28

2025

What is Agile marketing and why should it be implemented? #35

Feb

28

2025

Presenting marketing results at the board level #34

Feb

28

2025

What are CAC and LTV? Basic definitions #33

Feb

28

2025

HIT! List of 50 marketing channels #32

Feb

28

2025

What is Zero-Based Budgeting (ZBB) in marketing? #31

Feb

28

2025

How to prepare for a crisis? Building response procedures #30

Feb

27

2025

What is employer branding and why is it important? #29

Feb

27

2025

Introduction to brand management in multi-brand organizations #28

Feb

27

2025

Programmatic Advertising at the enterprise level #27

Feb

27

2025

Introduction to Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) #26

Feb

27

2025

What is the VUCA era and how does it affect marketing? #25

Feb

27

2025

Introduction to omnichannel strategy using AI #24

Feb

27

2025

Advanced marketing analytics – Predictive Analytics and AI in optimizing marketing strategies #23

Feb

27

2025

Professionalism – not only in work, but also in life. Holistic approach. #22

Feb

27

2025

Viral marketing – how to create content that spreads by itself #21

Feb

26

2025

Social media marketing vs. Business social responsibility (CSR) – how to distinguish and use them in brand strategy #20

Feb

26

2025

Social media marketing (cause-related marketing) Not to be confused with social media marketing #19

Feb

26

2025

Affiliate marketing – how to build a network of affiliates and increase sales #18

Feb

26

2025

Event marketing – how to organize events that will draw crowds and increase sales #17

Feb

26

2025

VR (virtual reality) marketing – how to use VR in brand promotion #16

Feb

26

2025

Sensory marketing – how to engage customers’ senses to increase sales #15

Feb

26

2025

Mobile marketing – how to reach customers through smartphones #14

Feb

26

2025

Influence marketing – how to work with influencers to promote a brand #13

Feb

26

2025

Video marketing- how to use videos to promote your brand #12

Feb

25

2025

Whisper marketing – how to build positive reviews and use recommendations #11

Feb

25

2025

Data analytics in marketing – how to use data to make better decisions #10

Feb

25

2025

Marketing automation – how to automate marketing processes and save time #9

Feb

25

2025

Social media marketing – how to build engagement on Facebook, Instagram and LinkedIn #8

Feb

25

2025

Content marketing – how to create valuable content that attracts customers #7

Feb

25

2025

Marketing mix – how to combine product, price, place and promotion #6

Feb

25

2025

Brand positioning – how to build a strong brand identity #5