👍 Below is a list of 50 “marketing channels” that you can use to promote your brand and services.
Did you know that your company’s marketing department should be able to grasp each of these points?
Online:
➡️ Website – your business card on the web.
➡️ Social media (Facebook, Instagram, LinkedIn, X, TikTok).
➡️ Company Blog .
➡️ YouTube .
➡️ Google My Business.
➡️ Email marketing .
➡️ Cooperation with influencers – promotion by people with a large reach.
➡️ Facebook groups – participation in thematic groups.
➡️ Internet forums – activity in discussions related to the industry.
➡️ Crowdfunding platforms (e.g. Kickstarter, Patreon).
➡️ Webinars and online training – sharing knowledge.
➡️ Platforms with advertisements.
➡️ Reviews and feedback (Google Reviews, TripAdvisor, Yelp).
➡️ Cooperation with bloggers – sponsored articles.
➡️ Google Ads campaigns.
➡️ Social Media Ads (Facebook Ads, Instagram Ads).
➡️ Affiliate programs – encouraging others to promote your brand.
➡️ Charity auctions – promotion through CSR activities.
➡️ E-learning platforms (e.g. Udemy, Coursera) .
➡️ Mobile apps – create your own app or advertise in existing ones.
➡️ Collaboration with podcasts – advertising or interviews.
➡️ Streaming platforms (Twitch, YouTube Live) – if it fits your brand.
➡️ Discount coupon sites.
➡️ Partner newsletters – collaboration with other brands.
➡️ SEO (search engine optimization) .
Offline:
➡️ Industry trade shows.
➡️ Events and Conferences.
➡️ Local newspapers and magazines .
➡️ Radio.
➡️ Television .
➡️ Billboards.
➡️ Flyers and brochures – distribution at strategic locations.
➡️ Cooperation with local businesses – cross-promotion.
➡️ Store displays.
➡️ Sponsorship of events .
➡️ Cars with advertising .
➡️ Promotional gadgets (e.g., mugs, bags, pens).
➡️ Traditional mail .
➡️ Local clubs and organizations.
➡️ Posters in public places (e.g., cafes, libraries).
➡️ Workshops and classroom training .
➡️ Point of Sale (POS – Point of Sale) promotion.
➡️ Customer events (e.g., open days, product demonstrations).
➡️ Cooperation with restaurants and cafes – such as placement of advertising materials.
➡️ Advertising in cinemas .
➡️ Promotion in public transportation (buses, streetcars, trains).
➡️ Cooperation with universities
➡️ Local festivals and events.
➡️ Advertising in the specialized press
➡️ Networking at business meetings.
And did you know that all these channels can be connected and work automatically?
🤝 you are welcome to cooperate!
