Mobile marketing – how to reach customers through smartphones #14

Mobile marketing is an absolute must-have today, as most of us never part with our smartphone. It’s not just a tool for making calls – it’s our window to the world, a center for entertainment, shopping and communication. If your brand doesn’t have a presence on smartphones, it’s as if you don’t exist in the online world. Ready to learn how to effectively reach customers through their phones? Well, here we go! 😊

Mobile marketing is not just about adapting a website to smartphones. It’s an entire strategy that uses various channels and techniques to reach customers where they spend the most time – on their phones. And the statistics speak for themselves:

• More than 60% of web traffic comes from mobile devices (Statista).
• On average, we spend 3.5 hours a day on a smartphone (DataReportal).
• 80% of smartphone users have made an online purchase in the past 6 months (OuterBox).

That is, if you don’t have a presence on smartphones, you’re missing a huge opportunity to reach customers. But rest assured – I’m about to show you how to do it effectively.

Why is mobile marketing important?

• Customers are always online – Smartphones accompany us everywhere: at home, at work, in the store, and even in bed.
• Faster purchasing decisions – People often make purchases on impulse, and smartphones make it easier.
• Personalization – With data from mobile devices, you can customize your offerings.
• Better user experience – Customers expect brands to be tailored to their devices.

What tools and techniques to use in mobile marketing?

1. Responsive website
   Your website needs to adapt to smartphones – load quickly, be easy to navigate and user-friendly.
   • Example: Google favors mobile sites in search results, so responsiveness also affects SEO.
2. Mobile apps
   If you have the budget, consider creating a mobile app. It’s a great tool for building customer loyalty.
   • Example: Starbucks uses its app for loyalty programs, online ordering and personalized offers.
3. SMS marketing
   SMS messages are a simple but effective way to reach customers. These can be notifications about promotions, reminders about abandoned shopping carts or order confirmations.
   • Example: fashion brands often send text messages with a discount code to encourage purchases.
4. Mobile ads
   Ads in apps, on mobile sites or on social media are an effective way to reach customers.
   • Case in point: Instagram and Facebook offer ads tailored to mobile devices that display naturally in a user’s feed.
5. Push notifications
   Push notifications are a great tool for reminders about promotions, news or abandoned shopping carts.
   • Example: E-commerce stores often use push notifications to encourage people to complete a purchase.
6. Mobile-first content
   Create content that is easy to consume on smartphones: short videos, infographics, social media posts.
   • Case in point: TikTok is a platform that relies 100% on mobile content.

How to make mobile marketing more effective?

1. Personalize communications
   Use data about customers’ locations, behaviors and preferences to customize your offerings.
   • Example: If a customer frequents a sports store, send him a personalized offer for running shoes.
2. Optimize loading speed
   If your site takes longer than 3 seconds to load, 40% of users will abandon it (Google).
3. Simplify the purchasing process
   Mobile customers expect fast and simple transactions. Enter one-click payment options, such as through Apple Pay or Google Pay.
4. Use geolocation
   Geolocation allows you to send personalized offers based on your customer’s location.
   • Example: Restaurants often send discount codes when a customer is near their establishment.
5. Test and optimize
   Regularly analyze what activities produce the best results and adjust the strategy.

Examples of effective mobile marketing

1. Uber
   Uber is a prime example of a brand that relies 100% on mobile devices. Their app is simple, intuitive and offers a personalized experience.
2. Amazon
   Amazon uses push notifications, personalized recommendations and quick payments to increase conversions on mobile devices.
3. Nike
   Nike has created the Nike Training Club app, which offers workouts, tips and motivation. It’s a great way to build customer loyalty.

How to measure the effectiveness of mobile marketing?

• Mobile traffic – What percentage of your website traffic comes from mobile devices?
• Conversions – How many people make a purchase through smartphones?
• Engagement – What are the click-through and engagement rates for mobile ads?
• Retention – How often do users return to your mobile app or website?

Summary

Mobile marketing is not the future – it’s the present. If you want to reach customers, you need to be present on their smartphones. The key is to customize content, optimize experiences and personalize offers.

Remember that mobile customers are more demanding – they expect speed, simplicity and convenience. If you do it right, you’ll see how much of an impact it can have on the success of your business.