Video marketing- how to use videos to promote your brand #12

Video marketing is one of the most effective forms of promotion today. People love to watch videos – whether on YouTube, TikTok, Instagram or even in emails. Video engages, captures attention and is more easily remembered than text or photos. Ready to learn how to harness the power of video in your strategy? Well, here we go! 😊

Video is the king of content. The statistics speak for themselves:

• 82% of Internet traffic is video (Cisco).
• People who watch video remember 95% of the message, while text only 10% (Insivia).
• Facebook videos generate 1200% more shares than text and photos combined (Social Media Today).

But for video marketing to work, you need to know how to use it. It’s not just uploading a video to YouTube – it’s a strategy that requires planning, creativity and an understanding of your target audience.

Why is video marketing important?

• Captures attention – Video is more engaging than text or photos.
• Builds trust – By showing the faces and voices behind the brand, you build emotional connections with customers.
• Increases conversions – Businesses using video report 49% faster revenue growth (HubSpot).
• It’s versatile – You can use video on various platforms: YouTube, Instagram, TikTok, LinkedIn, and even in emails.

What types of videos are worth creating?

1. Product videos
   Show how your product works, its benefits and how it can solve customers’ problems.
   • Example: Apple is famous for its short, aesthetically pleasing videos that show the features of their products in action.
2. Guides and tutorials
   People love to learn new things. Create videos that show how to use your product or how to solve a specific problem.
   • Case in point: cosmetics brand Sephora creates makeup tutorials that attract millions of views.
3. Case studies and success stories
   Show how your product or service has helped customers succeed. This is a great way to build trust.
   • Example: HubSpot regularly publishes case studies in video form that show how their tools help companies grow their business.
4. “Behind the scenes” videos
   Show how your company works from the inside. This builds authenticity and trust.
   • Example: clothing brand Everlane shows how their products are made, emphasizing transparency and ethical practices.
5. Live’s and webinars
   Live broadcasts are a great way to interact directly with your customers. You can host Q&As, product demonstrations or training sessions.
   • Example: Nike regularly holds live shows with trainers who demonstrate exercises and motivate people to be active.
6. Short Form Videos (TikTok, Reels, Stories)
   Short, dynamic videos are ideal for social media. They can be entertaining, inspiring or educational.
   • Example: Chipotle uses TikTok to promote its menu in a fun and creative way.

How to create effective videos?

1. Define your goal
   Think about what you want to achieve: is it to increase sales, build brand awareness, or maybe generate leads?
2. Know your target audience
   Who are you creating videos for? What are their needs, problems and preferences?
3. Take care of the quality
   You don’t have to have a professional studio, but take care of good sound and video quality. Poor quality can discourage your audience.
4. Create engaging content
   The first seconds are crucial – you need to grab attention right away. Use dynamic shots, interesting stories and emotion.
5. Add subtitles
   Many people watch videos without sound, especially on social media. Subtitles will help them understand the message.
6. Optimize for SEO
   If you’re posting a video on YouTube, make sure you have a title, description and tags that will help your video be found by search engines.

Where to publish videos?

1. YouTube
   This is the second largest search engine in the world. An ideal place for longer videos, tutorials and case studies.
2. Facebook
   Videos on Facebook generate high engagement. Ideal for short form, live and video commercials.
3. Instagram
   Instagram Reels, Stories and IGTV are great places for creative short videos.
4. TikTok
   If your target audience is young people, TikTok is a must-have. Short, funny videos can become viral.
5. LinkedIn
   Ideal place for professional content such as case studies, webinars or “behind the scenes” videos.
6. Your website
   Put video on your homepage, product page or blog. This increases engagement and time spent on the site.

Examples of effective video marketing

1. Dollar Shave Club
   Their first commercial, which cost just $4,500, went viral and attracted thousands of new customers.
2. Blendtec
   The “Will It Blend?” video series showed how a blender handles a variety of items, from iPhones to crayons. It’s simple but very effective video marketing.
3. Airbnb
   Airbnb uses video to tell the stories of its hosts and showcase unique places to rent. This builds emotional ties with customers.

Summary

Video marketing is a powerful tool that can significantly increase the effectiveness of your marketing efforts. The key is to create content that is engaging, valuable and tailored to your target audience.

Remember, video is not just entertainment – it’s a way to build relationships with customers, increase trust and generate sales. If you do it right, you’ll see how much of an impact it can have on the success of your business.