Viral marketing – how to create content that spreads by itself #21

Viral marketing – how to create content that spreads on its own. This is one of the most effective ways to reach a wide audience without a lot of money. Ready? Here we go! 😊

Viral marketing is a strategy in which content spreads organically through sharing by users. It’s a bit like a virus – once released into the world, it spreads on its own. But to make it work, you need to know how to create something that people will want to share.

Why is viral marketing important?

• Low cost – You don’t have to spend a fortune on ads because the content spreads on its own.
• Large reach – If you hit a responsive spot, your content can reach millions of people.
• Authenticity – Viral content is perceived as more credible because it comes from “ordinary people” rather than a brand.
• Quick results – Viral content can become popular in a matter of hours.

How do you create content that goes viral?

1. Evoke emotions
   People share content that evokes strong emotions: laughter, surprise, emotion and even anger.
   • Example: The “Ice Bucket Challenge” campaign generated both laughter and emotion, and in the process raised millions of dollars to fight ALS.
2. Be authentic
   People don’t share artificial or overly “marketing” content. Opt for authenticity and sincerity.
   • Example: Dove showcased real women with its “Real Beauty” campaign, which generated huge engagement.
3. Create something useful
   Content that helps, teaches or inspires has a greater chance of going viral.
   • Example: Guides, lists, infographics – anything that can be useful in everyday life.
4. Surprise
   People love to share something that surprised or shocked them.
   • Example: Old Spice surprised everyone with absurd ads with the slogan “The Man Your Man Could Smell Like.”
5. Use humor
   Funny content is among the most shared. If you can entertain, you have a good chance of success.
   • Example: Campaña “Dumb Ways to Die” combined humor with an important safety message.
6. Encourage interaction
   Content that engages users is more likely to go viral.
   • Example: Contests, challenges (e.g., “Ice Bucket Challenge”), quizzes.

Examples of effective viral marketing

1. ALS Ice Bucket Challenge
   This action has become a global phenomenon. People poured icy water over themselves, recorded it and nominated others to do the same. The result? Millions of dollars raised to fight ALS disease.
2. Old Spice – “The Man Your Man Could Smell Like”
   Old Spice’s absurd, funny ads have gone viral, and the brand has seen a huge increase in sales.
3. Blendtec – “Will It Blend?”
   Blendtec has created a series of videos in which the blender destroys various objects, from iPhones to crayons. It’s simple but very effective video marketing.

How to increase the chance of going viral?

1. Use social media
   Social media is the best place to spread content. Use the platforms where your target audience is most active.
2. Work with influencers
   Influencers can help spread your content to your followers.
3. Create easy-to-share content
   Make sure your content is easy to share – short videos, memes, infographics.
4. Monitor and respond
   Track how your content is spreading, and respond to comments and shares.

Summary

Viral marketing is a powerful tool that can bring huge benefits at a relatively low cost. The key is to create content that evokes emotion, is authentic and easy to share.

Remember, there is no guarantee that something will go viral, but if you do it right, you can achieve amazing results.