{"id":59362,"date":"2025-02-27T12:46:05","date_gmt":"2025-02-27T11:46:05","guid":{"rendered":"https:\/\/mariuszbrandt.pl\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/"},"modified":"2025-02-27T12:46:05","modified_gmt":"2025-02-27T11:46:05","slug":"viral-marketing-how-to-create-content-that-spreads-by-itself-21","status":"publish","type":"post","link":"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/","title":{"rendered":"Viral marketing &#8211; how to create content that spreads by itself #21"},"content":{"rendered":"\n<p><strong>Viral marketing &#8211; how to create content that spreads on its own<\/strong>. This is one of the most effective ways to reach a wide audience without a lot of money. Ready? Here we go! \ud83d\ude0a<\/p>\n\n\n\n<p>Viral marketing is a strategy in which content spreads organically through sharing by users. It&#8217;s a bit like a virus &#8211; once released into the world, it spreads on its own. But to make it work, you need to know how to create something that people will want to share.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-dlaczego-marketing-wirusowy-jest-wazny\">Why is viral marketing important?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Low cost<\/strong> &#8211; You don&#8217;t have to spend a fortune on ads because the content spreads on its own.<\/li>\n\n\n\n<li><strong>Large reach<\/strong> &#8211; If you hit a responsive spot, your content can reach millions of people.<\/li>\n\n\n\n<li><strong>Authenticity<\/strong> &#8211; Viral content is perceived as more credible because it comes from \u201cordinary people\u201d rather than a brand.<\/li>\n\n\n\n<li><strong>Quick results<\/strong> &#8211; Viral content can become popular in a matter of hours.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-jak-stworzyc-tresc-ktora-stanie-sie-wirusowa\">How do you create content that goes viral?<\/h4>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Evoke emotions<\/strong><br>People share content that evokes strong emotions: laughter, surprise, emotion and even anger.\n<ul class=\"wp-block-list\">\n<li><strong>Example<\/strong>: The \u201cIce Bucket Challenge\u201d campaign generated both laughter and emotion, and in the process raised millions of dollars to fight ALS.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Be authentic<\/strong><br>People don&#8217;t share artificial or overly \u201cmarketing\u201d content. Opt for authenticity and sincerity.\n<ul class=\"wp-block-list\">\n<li><strong>Example<\/strong>: Dove showcased real women with its \u201cReal Beauty\u201d campaign, which generated huge engagement.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Create something useful<\/strong><br>Content that helps, teaches or inspires has a greater chance of going viral.\n<ul class=\"wp-block-list\">\n<li><strong>Example<\/strong>: Guides, lists, infographics &#8211; anything that can be useful in everyday life.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Surprise<\/strong><br>People love to share something that surprised or shocked them.\n<ul class=\"wp-block-list\">\n<li><strong>Example<\/strong>: Old Spice surprised everyone with absurd ads with the slogan \u201cThe Man Your Man Could Smell Like.\u201d<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Use humor<\/strong><br>Funny content is among the most shared. If you can entertain, you have a good chance of success.\n<ul class=\"wp-block-list\">\n<li><strong>Example<\/strong>: Campa\u00f1a \u201cDumb Ways to Die\u201d combined humor with an important safety message.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Encourage interaction<\/strong><br>Content that engages users is more likely to go viral.\n<ul class=\"wp-block-list\">\n<li><strong>Example<\/strong>: Contests, challenges (e.g., \u201cIce Bucket Challenge\u201d), quizzes.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-przyklady-skutecznego-marketingu-wirusowego\">Examples of effective viral marketing<\/h4>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>ALS Ice Bucket Challenge<\/strong><br>This action has become a global phenomenon. People poured icy water over themselves, recorded it and nominated others to do the same. The result? Millions of dollars raised to fight ALS disease.<\/li>\n\n\n\n<li><strong>Old Spice &#8211; \u201cThe Man Your Man Could Smell Like<\/strong>\u201d<br>Old Spice&#8217;s absurd, funny ads have gone viral, and the brand has seen a huge increase in sales.<\/li>\n\n\n\n<li><strong>Blendtec &#8211; \u201cWill It Blend?<\/strong>\u201d<br>Blendtec has created a series of videos in which the blender destroys various objects, from iPhones to crayons. It&#8217;s simple but very effective video marketing.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-jak-zwiekszyc-szanse-na-wirusowosc\">How to increase the chance of going viral?<\/h4>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Use social media<\/strong><br>Social media is the best place to spread content. Use the platforms where your target audience is most active.<\/li>\n\n\n\n<li><strong>Work with influencers<\/strong><br>Influencers can help spread your content to your followers.<\/li>\n\n\n\n<li><strong>Create easy-to-share content<\/strong><br>Make sure your content is easy to share &#8211; short videos, memes, infographics.<\/li>\n\n\n\n<li><strong>Monitor and respond<\/strong><br>Track how your content is spreading, and respond to comments and shares.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-podsumowanie\">Summary<\/h4>\n\n\n\n<p>Viral marketing is a powerful tool that can bring huge benefits at a relatively low cost. The key is to create content that evokes emotion, is authentic and easy to share.<\/p>\n\n\n\n<p>Remember, there is no guarantee that something will go viral, but if you do it right, you can achieve amazing results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viral marketing &#8211; how to create content that spreads on its own. This is one of the most effective ways to reach a wide audience without a lot of money. Ready? Here we go! \ud83d\ude0a Viral marketing is a strategy in which content spreads organically through sharing by users. It&#8217;s a bit like a virus&hellip;<\/p>\n","protected":false},"author":1,"featured_media":59053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[544,565],"tags":[],"class_list":["post-59362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-marketing-en","category-544","category-565","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Viral marketing - how to create content that spreads by itself #21 - Mariusz Brandt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viral marketing - how to create content that spreads by itself #21 - Mariusz Brandt\" \/>\n<meta property=\"og:description\" content=\"Viral marketing &#8211; how to create content that spreads on its own. This is one of the most effective ways to reach a wide audience without a lot of money. Ready? Here we go! \ud83d\ude0a Viral marketing is a strategy in which content spreads organically through sharing by users. It&#8217;s a bit like a virus&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/\" \/>\n<meta property=\"og:site_name\" content=\"Mariusz Brandt\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/mariuszbrandt\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-27T11:46:05+00:00\" \/>\n<meta name=\"author\" content=\"MariuszBrandt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MariuszBrandt\" \/>\n<meta name=\"twitter:site\" content=\"@MariuszBrandt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MariuszBrandt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/\"},\"author\":{\"name\":\"MariuszBrandt\",\"@id\":\"https:\/\/mariuszbrandt.pl\/#\/schema\/person\/b78c3c655fdca2c5a0ab58c520954c22\"},\"headline\":\"Viral marketing &#8211; how to create content that spreads by itself #21\",\"datePublished\":\"2025-02-27T11:46:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/\"},\"wordCount\":584,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mariuszbrandt.pl\/#organization\"},\"image\":{\"@id\":\"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mariuszbrandt.pl\/wp-content\/uploads\/2025\/02\/marketing-wirusowy-mariusz-brandt.jpg\",\"articleSection\":[\"Marketing\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/\",\"url\":\"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/\",\"name\":\"Viral marketing - how to create content that spreads by itself #21 - Mariusz Brandt\",\"isPartOf\":{\"@id\":\"https:\/\/mariuszbrandt.pl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mariuszbrandt.pl\/wp-content\/uploads\/2025\/02\/marketing-wirusowy-mariusz-brandt.jpg\",\"datePublished\":\"2025-02-27T11:46:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/#primaryimage\",\"url\":\"https:\/\/mariuszbrandt.pl\/wp-content\/uploads\/2025\/02\/marketing-wirusowy-mariusz-brandt.jpg\",\"contentUrl\":\"https:\/\/mariuszbrandt.pl\/wp-content\/uploads\/2025\/02\/marketing-wirusowy-mariusz-brandt.jpg\",\"width\":2400,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/mariuszbrandt.pl\/en\/mariusz-brandt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Viral marketing &#8211; how to create content that spreads by itself #21\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mariuszbrandt.pl\/#website\",\"url\":\"https:\/\/mariuszbrandt.pl\/\",\"name\":\"Mariusz Brandt\",\"description\":\"Marketing mened\u017cer. Doradztwo i szkolenia.\",\"publisher\":{\"@id\":\"https:\/\/mariuszbrandt.pl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mariuszbrandt.pl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mariuszbrandt.pl\/#organization\",\"name\":\"Mariusz Brandt\",\"alternateName\":\"doradztwo marketingowe\",\"url\":\"https:\/\/mariuszbrandt.pl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mariuszbrandt.pl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mariuszbrandt.pl\/wp-content\/uploads\/2025\/02\/Logo-duza-rozdzielczosc-1.png\",\"contentUrl\":\"https:\/\/mariuszbrandt.pl\/wp-content\/uploads\/2025\/02\/Logo-duza-rozdzielczosc-1.png\",\"width\":200,\"height\":200,\"caption\":\"Mariusz Brandt\"},\"image\":{\"@id\":\"https:\/\/mariuszbrandt.pl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/mariuszbrandt\",\"https:\/\/x.com\/MariuszBrandt\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mariuszbrandt.pl\/#\/schema\/person\/b78c3c655fdca2c5a0ab58c520954c22\",\"name\":\"MariuszBrandt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mariuszbrandt.pl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aab1bf038d48e97ddb70dc099fd39c620063bed79cbb416c84056ac5056d374f?s=96&d=wavatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aab1bf038d48e97ddb70dc099fd39c620063bed79cbb416c84056ac5056d374f?s=96&d=wavatar&r=g\",\"caption\":\"MariuszBrandt\"},\"sameAs\":[\"https:\/\/mariuszbrandt.pl\"],\"url\":\"https:\/\/mariuszbrandt.pl\/en\/author\/mariuszbrandt\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Viral marketing - how to create content that spreads by itself #21 - Mariusz Brandt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/","og_locale":"en_US","og_type":"article","og_title":"Viral marketing - how to create content that spreads by itself #21 - Mariusz Brandt","og_description":"Viral marketing &#8211; how to create content that spreads on its own. This is one of the most effective ways to reach a wide audience without a lot of money. Ready? Here we go! \ud83d\ude0a Viral marketing is a strategy in which content spreads organically through sharing by users. It&#8217;s a bit like a virus&hellip;","og_url":"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/","og_site_name":"Mariusz Brandt","article_publisher":"https:\/\/facebook.com\/mariuszbrandt","article_published_time":"2025-02-27T11:46:05+00:00","author":"MariuszBrandt","twitter_card":"summary_large_image","twitter_creator":"@MariuszBrandt","twitter_site":"@MariuszBrandt","twitter_misc":{"Written by":"MariuszBrandt","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/#article","isPartOf":{"@id":"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/"},"author":{"name":"MariuszBrandt","@id":"https:\/\/mariuszbrandt.pl\/#\/schema\/person\/b78c3c655fdca2c5a0ab58c520954c22"},"headline":"Viral marketing &#8211; how to create content that spreads by itself #21","datePublished":"2025-02-27T11:46:05+00:00","mainEntityOfPage":{"@id":"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/"},"wordCount":584,"commentCount":0,"publisher":{"@id":"https:\/\/mariuszbrandt.pl\/#organization"},"image":{"@id":"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/#primaryimage"},"thumbnailUrl":"https:\/\/mariuszbrandt.pl\/wp-content\/uploads\/2025\/02\/marketing-wirusowy-mariusz-brandt.jpg","articleSection":["Marketing","Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/","url":"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/","name":"Viral marketing - how to create content that spreads by itself #21 - Mariusz Brandt","isPartOf":{"@id":"https:\/\/mariuszbrandt.pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/#primaryimage"},"image":{"@id":"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/#primaryimage"},"thumbnailUrl":"https:\/\/mariuszbrandt.pl\/wp-content\/uploads\/2025\/02\/marketing-wirusowy-mariusz-brandt.jpg","datePublished":"2025-02-27T11:46:05+00:00","breadcrumb":{"@id":"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/#primaryimage","url":"https:\/\/mariuszbrandt.pl\/wp-content\/uploads\/2025\/02\/marketing-wirusowy-mariusz-brandt.jpg","contentUrl":"https:\/\/mariuszbrandt.pl\/wp-content\/uploads\/2025\/02\/marketing-wirusowy-mariusz-brandt.jpg","width":2400,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/mariuszbrandt.pl\/en\/viral-marketing-how-to-create-content-that-spreads-by-itself-21\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/mariuszbrandt.pl\/en\/mariusz-brandt\/"},{"@type":"ListItem","position":2,"name":"Viral marketing &#8211; how to create content that spreads by itself #21"}]},{"@type":"WebSite","@id":"https:\/\/mariuszbrandt.pl\/#website","url":"https:\/\/mariuszbrandt.pl\/","name":"Mariusz Brandt","description":"Marketing mened\u017cer. Doradztwo i szkolenia.","publisher":{"@id":"https:\/\/mariuszbrandt.pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mariuszbrandt.pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mariuszbrandt.pl\/#organization","name":"Mariusz Brandt","alternateName":"doradztwo marketingowe","url":"https:\/\/mariuszbrandt.pl\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mariuszbrandt.pl\/#\/schema\/logo\/image\/","url":"https:\/\/mariuszbrandt.pl\/wp-content\/uploads\/2025\/02\/Logo-duza-rozdzielczosc-1.png","contentUrl":"https:\/\/mariuszbrandt.pl\/wp-content\/uploads\/2025\/02\/Logo-duza-rozdzielczosc-1.png","width":200,"height":200,"caption":"Mariusz Brandt"},"image":{"@id":"https:\/\/mariuszbrandt.pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/mariuszbrandt","https:\/\/x.com\/MariuszBrandt"]},{"@type":"Person","@id":"https:\/\/mariuszbrandt.pl\/#\/schema\/person\/b78c3c655fdca2c5a0ab58c520954c22","name":"MariuszBrandt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mariuszbrandt.pl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aab1bf038d48e97ddb70dc099fd39c620063bed79cbb416c84056ac5056d374f?s=96&d=wavatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aab1bf038d48e97ddb70dc099fd39c620063bed79cbb416c84056ac5056d374f?s=96&d=wavatar&r=g","caption":"MariuszBrandt"},"sameAs":["https:\/\/mariuszbrandt.pl"],"url":"https:\/\/mariuszbrandt.pl\/en\/author\/mariuszbrandt\/"}]}},"_links":{"self":[{"href":"https:\/\/mariuszbrandt.pl\/en\/wp-json\/wp\/v2\/posts\/59362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mariuszbrandt.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mariuszbrandt.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mariuszbrandt.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mariuszbrandt.pl\/en\/wp-json\/wp\/v2\/comments?post=59362"}],"version-history":[{"count":0,"href":"https:\/\/mariuszbrandt.pl\/en\/wp-json\/wp\/v2\/posts\/59362\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mariuszbrandt.pl\/en\/wp-json\/wp\/v2\/media\/59053"}],"wp:attachment":[{"href":"https:\/\/mariuszbrandt.pl\/en\/wp-json\/wp\/v2\/media?parent=59362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mariuszbrandt.pl\/en\/wp-json\/wp\/v2\/categories?post=59362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mariuszbrandt.pl\/en\/wp-json\/wp\/v2\/tags?post=59362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}