Analytics
Analytics
Interpretation of marketing data #40
a key element of effective digital marketing. It involves analyzing the information collected, drawing conclusions and making decisions that optimize the marketing…
Analytics
How to choose the right agency? #39
Cooperation with external agencies is a key element of many marketing strategies. For this cooperation to be effective, you need to manage…
Analytics
Presenting marketing results at the board level #34
Presenting marketing results at the board level is an art that requires not only showing numbers, but also translating them into business…
Analytics
What are CAC and LTV? Basic definitions #33
The topic of CAC (Customer Acquisition Cost) and LTV (Lifetime Value) optimization is a key issue for any marketing manager who wants…
Analytics
What is Zero-Based Budgeting (ZBB) in marketing? #31
Zero-based budgeting (ZBB) in marketing is a topic that can change the way you plan and spend money on marketing activities. It’s…
Analytics
Programmatic Advertising at the enterprise level #27
Programmatic advertising at the enterprise level is an advanced topic that requires not only technological precision, but also a strategic approach to…
Analytics
Introduction to Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) #26
What is attribution in marketing? Attribution is the process of assigning value to various touchpoints (points of contact) in a customer’s purchase…
Analytics
What is the VUCA era and how does it affect marketing? #25
The VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era poses enormous challenges for marketers, but also opens up new opportunities. It requires flexibility, rapid…
Analytics
Introduction to omnichannel strategy using AI #24
An omnichannel strategy using artificial intelligence (AI) is a key issue for today’s organizations that want to deliver consistent and personalized customer…
Analytics
