Marketing — page 2
Analytics
What are CAC and LTV? Basic definitions #33
The topic of CAC (Customer Acquisition Cost) and LTV (Lifetime Value) optimization is a key issue for any marketing manager who wants…
Branding
HIT! List of 50 marketing channels #32
👍 Below is a list of 50 “marketing channels” that you can use to promote your brand and services. Did you know…
Analytics
What is Zero-Based Budgeting (ZBB) in marketing? #31
Zero-based budgeting (ZBB) in marketing is a topic that can change the way you plan and spend money on marketing activities. It’s…
Branding
How to prepare for a crisis? Building response procedures #30
Nowadays, a crisis can erupt in a matter of minutes, and its effects can be felt for years. Therefore, you need to…
Branding
What is employer branding and why is it important? #29
Employer branding is not just a trendy buzzword, but a viable tool that can attract the best talent and influence business results.…
Branding
Introduction to brand management in multi-brand organizations #28
Brand management at the strategic level, especially in multi-brand organizations, is a key issue that requires precise planning and management of the…
Analytics
Programmatic Advertising at the enterprise level #27
Programmatic advertising at the enterprise level is an advanced topic that requires not only technological precision, but also a strategic approach to…
Analytics
Introduction to Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) #26
What is attribution in marketing? Attribution is the process of assigning value to various touchpoints (points of contact) in a customer’s purchase…
Analytics
What is the VUCA era and how does it affect marketing? #25
The VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era poses enormous challenges for marketers, but also opens up new opportunities. It requires flexibility, rapid…
Analytics
Introduction to omnichannel strategy using AI #24
An omnichannel strategy using artificial intelligence (AI) is a key issue for today’s organizations that want to deliver consistent and personalized customer…
Analytics
Advanced marketing analytics – Predictive Analytics and AI in optimizing marketing strategies #23
Introduction Predictive Analytics and Artificial Intelligence (AI) are revolutionizing the way companies make marketing decisions. These technologies make it possible not only…
Lifestyle
