Articles — page 4
Leadership
Why does change create resistance and how to understand it? #38
Managing change within a team is a key issue, especially when introducing new technologies and processes. Change often creates resistance, but with…
Branding
Colors in marketing and business – from its inception. Philosophically and existentially. My way. #37
That colors are of great importance in business is no doubt, and the industry is well aware of this. But has anyone…
Branding
What is leadership in marketing and why is it important? #36
Leadership in marketing is not only about managing a team, but also about building a culture that promotes innovation, collaboration and continuous…
Marketing
What is Agile marketing and why should it be implemented? #35
Agile marketing is an approach that allows marketing teams to respond to change faster, collaborate better and be more efficient. In large…
Analytics
Presenting marketing results at the board level #34
Presenting marketing results at the board level is an art that requires not only showing numbers, but also translating them into business…
Analytics
What are CAC and LTV? Basic definitions #33
The topic of CAC (Customer Acquisition Cost) and LTV (Lifetime Value) optimization is a key issue for any marketing manager who wants…
Branding
HIT! List of 50 marketing channels #32
👍 Below is a list of 50 “marketing channels” that you can use to promote your brand and services. Did you know…
Analytics
What is Zero-Based Budgeting (ZBB) in marketing? #31
Zero-based budgeting (ZBB) in marketing is a topic that can change the way you plan and spend money on marketing activities. It’s…
Branding
How to prepare for a crisis? Building response procedures #30
Nowadays, a crisis can erupt in a matter of minutes, and its effects can be felt for years. Therefore, you need to…
Branding
What is employer branding and why is it important? #29
Employer branding is not just a trendy buzzword, but a viable tool that can attract the best talent and influence business results.…
Branding
Introduction to brand management in multi-brand organizations #28
Brand management at the strategic level, especially in multi-brand organizations, is a key issue that requires precise planning and management of the…
Analytics
