Articles — page 5
Analytics
Introduction to Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) #26
What is attribution in marketing? Attribution is the process of assigning value to various touchpoints (points of contact) in a customer’s purchase…
Analytics
What is the VUCA era and how does it affect marketing? #25
The VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era poses enormous challenges for marketers, but also opens up new opportunities. It requires flexibility, rapid…Introduction to omnichannel strategy using AI #24
An omnichannel strategy using artificial intelligence (AI) is a key issue for today’s organizations that want to deliver consistent and personalized customer…
Analytics
Introduction to omnichannel strategy using AI #24
An omnichannel strategy using artificial intelligence (AI) is a key issue for today’s organizations that want to deliver consistent and personalized customer…
Analytics
Advanced marketing analytics – Predictive Analytics and AI in optimizing marketing strategies #23
Introduction Predictive Analytics and Artificial Intelligence (AI) are revolutionizing the way companies make marketing decisions. These technologies make it possible not only…
Lifestyle
Professionalism – not only in work, but also in life. Holistic approach. #22
I often hear and see that someone pretends to be professional…But what exactly is this professionalism? Let’s deal with this topic once…
Marketing
Viral marketing – how to create content that spreads by itself #21
Viral marketing – how to create content that spreads on its own. This is one of the most effective ways to reach…Marketing
Viral marketing – how to create content that spreads by itself #21
Viral marketing – how to create content that spreads on its own. This is one of the most effective ways to reach…
Marketing
Social media marketing vs. Business social responsibility (CSR) – how to distinguish and use them in brand strategy #20
What is cause-related marketing? Social marketing is a strategy in which a brand engages in specific social or environmental initiatives to promote…
Marketing
Social media marketing (cause-related marketing) Not to be confused with social media marketing #19
Social media marketing, also known as cause-related marketing, is a strategy in which a brand engages in socially important initiatives, such as protecting…
Marketing
Affiliate marketing – how to build a network of affiliates and increase sales #18
Affiliate marketing is one of the most effective promotional strategies to increase sales by building a network of affiliates. It’s a bit…
Marketing
